The Great Resignation Research Report

Developed and launched a research report examining the relationship between internal career mobility and employee retention—strategically timed to address the most pressing talent challenge of 2021-2022.

Challenge: Capitalize on heightened market interest in retention solutions during The Great Resignation while establishing Gloat's credibility as a thought leader backed by proprietary data and research.

Strategy: Created an original research report that provided actionable insights for HR and talent leaders navigating unprecedented turnover. Positioned findings to generate both gated lead conversion and earned media coverage, maximizing asset impact across demand generation and PR channels.

Results:
385,000 page views
26,000 form fills
Earned media placements in top-tier target publications including Forbes, Inc., and Fortune

Impact: Demonstrated ability to identify market moments, translate data into compelling narratives, and create content that drives both lead generation and brand credibility through multi-channel distribution.

My Role: Led content development including research analysis, report writing, and strategic recommendations. Partnered with PR agency on media outreach strategy and messaging.