The Ultimate Guide to the Skills-Based Organization

Created a comprehensive content asset to reposition Gloat from a talent marketplace provider to the authoritative voice in skills intelligence, capturing market momentum around the emerging skills-based organization trend.

Challenge: Shift brand positioning to align with evolving market opportunity and establish category leadership as "skills-based organization" gained traction with HR and business leaders.

Strategy: Developed an in-depth, educational guide that positioned skills intelligence as the foundation of organizational transformation. Designed the asset to appeal to multiple stakeholder groups (HR, talent leaders, and business executives) and serve buyers across all funnel stages, from awareness to consideration.

Results:

6,000+ page views
50% landing page conversion rate
3,000+ qualified leads generated
Established Gloat's thought leadership in the skills-based organization category and directly supported brand repositioning efforts

My Role: Led content strategy, research, and writing for the guide. Collaborated with Product Marketing on messaging framework and with Demand Generation on landing page optimization and promotional strategy.