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Gloat for Microsoft Teams
Location
New York City
Role
Led content strategy and execution, including video scripting, campaign messaging, and cross-channel promotional strategy.
Project type
Product launch campaign
Developed and executed a multi-channel product launch campaign to drive awareness and trial adoption of Gloat's Microsoft Teams integration among HR leaders.
Challenge: Launch a new product integration in a crowded HR tech market and drive immediate customer adoption.
Strategy: Created a bold creative approach centered on a video parody that addressed a core pain point: HR leaders investing in flashy employee experience initiatives when employees actually want accessible, in-the-moment skill development. Amplified reach through an integrated social media sweepstakes.
Results:
26,000 YouTube views
Named finalist for Product Marketing Alliance's Product Launch of the Year
Inspired both customers and prospects to activate trials
Demonstrated ability to drive both brand engagement and bottom-funnel conversion through creative, insight-driven content
